In my diploma class (Saturday, 14 July 2012), my lecturer Mr Zachary talked about the power of history in marketing PR.
He said that history, particularly the year that the company was established is crucial in gaining respect and attention of the consumer. He further cited one example where people will have confidence in a brand whose establishment transcends over time.
And after the class, I went and bought this week's The Edge (issue 919, page 17), and lo and behold, the advertisement by Citibank confirmed what I have just learnt today! How interesting!
The ad is about Citibank's tumultuous journey which spans for over 200 years! Wow! No wonder then that people have confidence in Citibank compared to other banks!
No comments:
Post a Comment